You step into the mall and it surrounds you: the sound of sleigh bells ringing and the holiday crooners singing. Christmas is nearing, and your gift list is getting longer. Head over to the Glorietta Activity Center at the Taiwan Excellence Experience Zone 3 on November 24 to 26, where a plethora of Taiwan’s best brands awaits in an interactive product showcase, all bearing its coveted seal of excellence.
Sponsored by Taiwan’s Ministry of Economic Affairs (MOEA) and Bureau of Foreign Trade (BOFT), the Taiwan External Trade Development Council (TAITRA) implements its Taiwan Excellence campaign to promote innovative and superior-quality products and encourage innovators to continue what they do best: innovating.
Visitors can get a first-hand experience of products from information and communications technology (ICT), home and living, and sports and leisure. The Experience Zone 3 offers many products that reflect the diverse interests of family members and loved ones.
- Tatung Fusion Cooker is a multifunctional cooker and the best kitchen companion for any foodie.
- ZenFone 3 Zoom is always selfie-ready with its innovative dual-lens optics, ƒ/1.7 SONY IMX362 sensor, and 2.3x optical zoom camera.
- Kymco Xciting 400 motorcycle, for the adrenaline junkie, which makes riders feel completely safe while enjoying the pleasures of driving.
Welcoming the holiday spirit, this three-day event promises a line-up of exciting activities such as product showcases, mini-concerts, booth navigation tours, and fashion shows. Mall-goers can look forward to performances by Jona and University of Sto. Tomas Singers (November 24); Darren Espanto and the Mandaluyong Children’s Choir (November 25); and Erik Santos and Psalms of David Philharmonic Orchestra, Inc. (November 26).
Major prizes also await the winners of the games and raffle draws lined up. These include the foldable Tern Verge X10 with its ultra-light wheels, the first-of-its-kind PaperShoot Hinoki Digital Camera with its single-button system, and the dual camera ASUS Zenfone 4 with 8 and 12 megapixels in the front and main sensor, respectively. For more information, visit Taiwan excellence.org, and like Taiwan Excellence on Facebook.
About Taiwan Excellence The symbol of Taiwan Excellence honors Taiwan’s most innovative products, providing tremendous value to users worldwide. Products carrying this symbol have been selected for specific Taiwan Excellence Awards based on their excellence in design, quality, marketing, Taiwanese R&D, and manufacturing. Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 101 countries.
Sponsored by Bureau of Foreign Trade (BOFT), MOEA The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. implements policies and regulations governing foreign trade and economic cooperation. Established in January 1969, BOFT's role and position are regularly adapted to meet the needs of the ever-changing international economic and trade environments. BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous promotional trade projects and activities both internationally and domestically. Working with TAITRA for decades, BOFT continues to commission TAITRA for critical government projects relating to business, trade, and investment, while promoting Taiwan internationally.
Implemented by the Taiwan External Trade Development Council (TAITRA) Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses and manufacturers in strengthening their international competitiveness and in dealing with the foreign market challenges. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and 50 overseas offices worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.